The EYP brand was created from a passion for The United States of America and is meant to be much more than a logo and words – it represents a lifestyle. Elevate Your Passion is a celebration of who we are as Americans and the freedoms that drive us to live a patriotic life. Whether you are an active patriot or just someone who is proud of their country, we get it! The EYP brand strives to pull together the people, places and things that bring us together as Americans. If you love your country…then welcome aboard!